Folly of the beast, Pinot Noir

Folly of the beast, Pinot Noir

By Pete's Provisions



Folly of the Beast is the result of a winemaker’s ultimate quest: to make excellent Pinot Noir with a price tag that doesn’t make you want to weep. See, Pinot Noir is the white whale of the wine world. Appropriately nicknamed the “heartbreaker grape,” it’s generally costly because of how difficult it is to grow, and it takes skill and tenacity to produce a bottle worth drinking.
Folly of the Beast is named after the great Moby Dick quote “For there is no folly of the beast of the earth that is not infinitely outdone by the madness of men.” It’s Winc's mission (and madness) to consistently deliver great Pinot at an affordable price. Black cherry, herb and brown spice aromas kick off the nose, leading into a palate that's sprinkled with chalky tannins and loaded in red plum and orange rind flavors.

Folly of the Beast wines are made by Winc. Winc’s story bagan in 2012 under another name: Club W. Club W was the world’s first personalized wine club. It made the process of discovering and buying wine easier than ever — and as it expanded to other facets of the experience, the owners, Xander Oxman, Geoff McFarlane & Brian Smith, realized it had became so much more than a club.
To reflect the full scope, Club W was renamed Winc. Today, Winc is reimagining every aspect of wine, from the art and science of winemaking to packaging and transport to how wine is sold, distributed, and ultimately enjoyed. All of this is done to improve the experience for consumers, create a platform for artisan winemaking, and build a grape-to-glass supply chain that's sustainable for the planet.
Although Winc sources its grapes from myriad destinations, it remains intimately connected to every facet of the winemaking process. Spearheading that commitment is Ryan Zotovich, whose wealth of experience makes him an ideal fit as the director of winemaking. From harvest to crush to bottling to sourcing unique varietals, Ryan is unendingly hands-on, to ensure that the final product always meets Winc’s vision.


Producer Wine Buellton
Year 2020
Region California
Styles Smooth & Elegant
Size 750ml
Closure Cork
 Pinot Noir

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